GDPR Compliance

Last updated: 14. October 2025.
Operator: Data Hive (operator of the website b2bdatahive.com)

Address: Vukice Mitrović 21, 81000 Podgorica, Montenegro
Contact: info@b2bdatahive.com

1. Introduction

With the introduction of the General Data Protection Regulation (EU) 2016/679 (GDPR), the European legislator has provided a modern legal framework designed for today’s digital and data-driven world.

However, due to the complex nature of the Regulation, many operators within the data and marketing industry have approached GDPR with excessive caution, often misunderstanding the real scope of its provisions.

At Data Hive, we have conducted a careful and specialized analysis of the GDPR as it relates to business-to-business (B2B) data.
Our conclusion is clear: the Regulation does not prohibit the processing of business data; instead, it clarifies and strengthens its proper use under defined legal bases.
All our datasets and data solutions are fully compliant with GDPR principles and operate within lawful parameters.

Below is an outline of our compliance framework and legal interpretation.

2. Legal and Structural Nature of the Data

The Data Hive Products consists exclusively of records concerning companies, associations, and organizations.
Each record contains strictly business-related information, such as company names, public business email addresses, and other professional contact data obtained from lawful and verifiable sources.

Within our datasets, we distinguish two primary cases:

1. Legal Person:

This represents the majority of our records.
These entries concern legal entities (companies, associations, and other organizations) and contain generic or departmental contact data — for example:
info@company.com, sales@company.com, contact@company.com, etc.

According to Recital 14 of the GDPR:

“The protection afforded by this Regulation should apply to natural persons, whatever their nationality or place of residence, in relation to the processing of their personal data.
This Regulation does not cover the processing of personal data which concerns legal persons and, in particular, undertakings established as legal persons, including the name and the form of the legal person and the contact details of the legal person.”

This means that data referring to legal persons — such as companies or organizations — are excluded from the protection scope of the GDPR.

Nevertheless, for ethical and transparency reasons, we continue to grant full rights of information, verification, update, and removal to all business contacts.
This ensures not only compliance, but also the highest level of trust and respect for our professional partners and data users.

2. Legal Person with natural person contact data:

In some instances, a business email address may include the name of a specific individual — for example:
john.doe@companyname.com.

Although such data may indirectly identify a natural person, it remains within a professional and business context, where the contact details have been intentionally published or provided as business information.

In this case, the processing is still compliant under the GDPR framework because:

A. When a person publicly provides or uses their professional contact details as part of their work duties, that information is considered business contact data, and falls within the exclusion described in Recital 14 — as it relates to the legal person and their professional role.

B. Additionally, processing such information for professional communication or business outreach is supported by Recital 47 – Legitimate Interest and Article 6(1)(f), which recognize the lawful basis of direct marketing and professional correspondence, provided that it respects transparency and the recipient’s right to object.

Therefore, business contact details that include a person’s name but are used in a professional context are processed lawfully under GDPR, as long as communication remains relevant to that person’s role and professional activity.

3. Data Sources and Verification

All datasets are assembled from publicly available information, corporate websites, business directories, and legally obtained sources.
Each record is manually or automatically verified to confirm that it:

  • Refers to a company or business entity;

  • Is accurate, relevant, and up to date;

  • Does not contain any private or non-business information.

This approach aligns with the GDPR’s principles of lawfulness, fairness, and transparency (Article 5(1)(a)) and data minimization (Article 5(1)(c)).

4. Data Subject Rights

Although our datasets contain business-related information, we recognize and respect the fundamental right (‘right to be forgotten’) established in Article 17 of the GDPR. 

Any individual or organization may request removal of a business record from our datasets.

Such requests can be sent to privacy@datahive.io and are handled with transparency and professionalism.

5. Ethical and Responsible Data Use

We strongly advise all users of our data to adhere to the same principles of legality and transparency.
Every outreach or communication based on our datasets should:

  • Clearly identify the sender and purpose;

  • Be relevant to the recipient’s professional activity;

  • Include the possibility to opt out from further contact.

This ensures full alignment with the legitimate interest principle and demonstrates responsible business conduct.

6. Conclusion

Our analysis confirms that the GDPR does not restrict legitimate B2B communication — it provides a clearer, safer, and more structured framework for its operation.
At Data Hive, we are proud to contribute to a professional data environment that respects the law, upholds ethical standards, and supports businesses in connecting responsibly.

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